Public health campaigns to raise awareness about HIV/AIDS still playing catch-up with the virus.

Ever since those tomb-stones dropped down in a scary UK anti-aids campaign back in the late eighties, public health campaigns have been freaking us out, educating us and trying to calm us back down again. Still the virus has spread further than the information about it. For example in India, which has the highest concentration of HIV-infected people than anywhere else on the planet, 43% of women have never heard of HIV and don’t know what it is. Every culture has a different problem to solve and thus need a different way of approaching their AIDS communication. In some parts of Africa, ‘sugar daddies’ are more than just a way to get neat gear, transactional sex is a way to survive. That’s when campaigns like this appear:
“Would you let this man be with your teenage daughter? So why are you with his?”

Pardon the blurry high-speed back of car window style of this photograph, and thanks to Tomas for shooting it

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