Aug 11

PS3’s Future Rides on This Unlikely Superhero

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YORK, Pa. (AdAge.com) — Can Sackboy be PS3's hero? Sony is banking on the inauspiciously named star of its new video game, "LittleBigPlanet," to boost sales of its PlayStation 3 console this fall — and the homemade-looking Sackboy just might pull it off.

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