Sep
24
Promising Wednesday Premieres for ABC
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — ABC's "Cougar Town" and "Modern Family" may be contemporary comedies, but they used a traditional template of excellent reviews (for "Modern Family") and extensive promotion and press (for both) to launch last night to ratings 30% higher in the ad-centric adult 18-49 demographic than "Private Practice," the program in their timeslot last fall.
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