Prime Day 2020 Expected to Generate Black Friday-Like Spend

In its Prime Day forecast, eMarketer projects Amazon will sell $9.9 billion in goods worldwide–including nearly $6.2 billion in the U.S., which is just about as much as consumers spent on Black Friday 2018. While we’ve seen estimates emerge after the event in previous years, this is among the first–if not the first–estimates leading up…

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