Feb
17
Prilosec Works to Become ‘Sponsor of Everything’
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Prilosec OTC has been an official sponsor of everything from Nascar to the Bunco parlor game and represented by the likes of quarterback Brett Favre in NFL promotions. But its latest idea, fueled to this point entirely by digital marketing, is far more ambitious: to be the "Official Sponsor of Everything" and represented by hundreds of ordinary consumers.
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