Hasta La Creative!

The New York Times is running an article that says advertisers are sticking with their network broadcast commitments despite the lack of new television programming, because there isn’t a better alternative at the moment.

In a column on Wednesday, Wayne Friedman, the West Coast editor of MediaPost, noted that broadcast television continues to deliver a significant audience.

“Where can advertisers turn?” Mr. Friedman wrote. “Not to the Internet right now; it’s not ready. Some money may go to cable, as well as syndication, or even local TV. But the bulk of TV advertising points will still remain on network TV.”

The internet’s not ready? Harsh.