Hasta La Creative!

Minneapolis agency Preston Kelly worked with production company 8th Street and director Jonathan Nowak to create a series of ads comprising its “Another Reason Y” campaign for the Greater Twin Cities YMCA.

Each 30-second ad imagines a different far-fetched and life-threatening situation in which YMCA-derived physical fitness comes in handy. In the above “Cement Shoes,” for example, a man is targeted by the mob and thrown off a bridge wearing cement shoes. Luckily for him though, he’s such a strong swimmer that he doesn’t sink. Other scenarios include a woman outrunning a bear, and a man struggling to escape up a tree when confronted by a cyclops. That last one feels a bit out of place in the campaign, due both to the mythical creature and that it highlights the man’s lack of physical fitness, while the other spots in the campaign highlight how working out at the YMCA can have you ready for anything.

“Everybody talks a good game, but clients with the courage to actually break through the dreck on TV these days are rare,” said EVP Creative Director Preston Kelly. “The YMCA trusts Preston Kelly to develop ideas that will get them noticed and gives us the freedom to work with the production resources to bring those ideas to hilarious, cringe-worthy, dramatic life.”

Credits:

Agency: PRESTON KELLY?

EVP Creative Director: Chris Preston

Sr. Broadcast Producer: Anne Swarts

ACD/Art Director: Melissa Tresidder

Sr. Copywriter: Charlie Tournat?

Chief Experience Officer: Bob Thomas

Production: 8th STREET 

Director: Jonathan Nowak

Executive Producer: Steve DeVore

Post Production: DITCH?

Editor: Brody Howard?

Colorist/ VFX: Matt Collings

Producer: Leah Rodgers?

Music and Sound Design: ECHO BOYS?