Oct 08

Presidential Candidates Need to Step Up Their Branding to Compete With Trump

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Red hats took on new meaning in the years leading up to 2016. They seemed to symbolize their own movement and connotation and seeing one now likely makes you feel a certain way. That’s the power of a brand. Specifically, it’s the power behind President Trump’s 2016 slogan to “Make America Great Again.” As the…

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