Hasta La Creative!

The Wall Street Journal is reporting on poor promo planning from Verizon.

To promote its FiOS offering–an $18 billion gambit that delivers higher-speed Internet, television and phone service via a fiber-optic line connected directly into the home–Verizon blanketed the airwaves in select markets with an offer of a free Sharp Corp. high-definition television set.

Unfortunately, Verizon had difficulties obtaining enough Sharp TVs to meet demand (which you might say is a good problem to have).

FiOS customers can now wait an additional five weeks for a Sharp, or as an alternative, Verizon customers can have a similar-model Magnavox TV or a $200 gift card for Best Buy Co.