Jan
06
Premium Websites Have Better Ad Engagement, New Adobe Survey Shows
Posted in: UncategorizedYou, a working professional in media, probably already guessed that consumers are more likely to engage with advertisements on so-called premium media channels over non-premium media channels like user-generated content, non-broadcast video and social media feeds. Now there’s data to support this, according to a report from YouGov in partnership with Adobe Analytics. The survey’s…
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