Oct
04
PR Giant Edelman Gets a Boutique Look With Ruth
Posted in: Uncategorized
NEW YORK (AdAge.com) — When Savers, a national for-profit thrift-store chain, launched its flagship store in Seattle last March, it did so with the help of a fully integrated campaign. The media plan for the multichannel effort included radio spots, print inserts, collateral handouts, a radio remote, signage, media and consumer relations, blogger outreach, point-of-sale materials and an email campaign all handled by one agency, Ruth, a new brand integration boutique back by PR giant Edelman.
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