Mar
24
Powerlines: How Reagan Won Hearts and De Beers Made a Monopoly
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We just finished reading Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, by CMO Steve Cone of Epsilon. (The one with the specs and the grimace.) It’s a survey of propaganda that probably helped color the landscape of your life. The last chapter has tips on creating a powerline — not a guaranteed formula, but still good stuff to keep in mind.
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