Popchips and Dandelion Feel Awkward Together

You’ve almost certainly heard of baked-not-fried popchips in the past thanks to their ubiquity on shelves and the hard work of famous people like Ashton Kutcher and Katy Perry.

Yet the company wants to expand — and today it launches its first nationwide TV campaign, produced by its in-house team with the creative assistance of production-company-turned agency Dandelion and its lead creative, Kirt Gunn.

Here’s the first spot in the “popchips Way” campaign:

More after the jump.

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