Nov
22
Pop-Up Retail Goes Mainstream in the U.K.
Posted in: UncategorizedLONDON (AdAge.com) — Temporary pop-up shops have become a permanent fixture in the U.K. No longer an underground phenomenon, these one-off marketing tactics designed to get instant buzz have graduated to the mainstream, with Unilever, Cadbury and Britain's biggest entertainment retailer, HMV, all setting up shop for the holiday season.
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