Polaroids Are Popular (Again) With Gen Z and Millennials Enamored by Vintage Appeal

In 1977, The Rockford Files on NBC was entering its fourth season. Playing the dashing but down-on-his-luck private eye Jim Rockford was veteran Hollywood actor James Garner. The gig made the handsomely weathered Garner one of the most recognized men on the tube. So when Polaroid hired him to pitch its latest product, Americans sat…

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