Jul 08

Playtex Selects Digitas as Creative and Media Agency of Record

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Digitas has been named integrated creative and media agency of record in the U.S. for Playtex, Carefree, Stayfree and o.b., a suite of menstrual brands owned by Edgewell Personal Care. The agency beat out eight others to win the business, according to the company. The Publicis-owned agency’s New York office will run the account, led…

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