May 13

PlayStation Consolidates Global Brand Strategy and Names adam&eveDDB Agency of Record

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Sony has concluded a six-month review process and settled on a new overarching strategy to promote its PlayStation brand around the world. The gaming giant also chose adam&eveDDB, part of Omnicom’s DDB network, as global creative agency of record, following a hard-fought competition. International consultancy R3 oversaw the review. A spokesperson for R3 declined to…

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