Jul
28
Pick a Product: 40% of Public Decide in Store
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — For more than a decade, the oft-quoted statistic that consumers make 70% of brand decisions in the store boosted shopper marketing and made other advertising seem almost pointless. But an extensive new global study by OgilvyAction indicates that consumers aren't nearly as fickle as an oft-quoted figure suggests — though they're still plenty receptive to changing their minds at the shelf.
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