Mar 21

Pharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to Hearts & Science

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Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group confirmed. Omnicom sister shop SSCG retained media duties for Amgen brands marketed to healthcare professionals, with the possibility of future partnerships with Hearts…

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