Jan
28
Pharma Biz Cops to $5 Billion Drug Problem
Posted in: UncategorizedCHARLOTTE, N.C. (AdAge.com) — The pharmaceutical industry is finally acknowledging that it needs a new marketing prescription after a perfect storm of waning patience in Congress, incredulousness from the medical community and growing angst among a skeptical public. It's all led the $5 billion direct-to-consumer ad business to concede it has a drug problem.
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