Apr
22
PG’s Decision to Spend $100 Million on Oprah Bigger Than It Seems
Posted in: Uncategorized
NEW YORK (AdAge.com) — On the face of it, $100 million is nothing to Procter & Gamble. The consumer-products giant spent $2.7 billion last year on traditional media and web-based banner ads, according to Kantar Media. So why should anyone care if Oprah Winfrey's fledgling cable network got a taste of a couple of Tide, Crest and Pampers-created pennies?
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