Sep
17
PG Taps Strawberry Frog for Pampers Global Digital Account
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. has handed the global digital account for Pampers, its biggest brand, to surprise candidate Strawberry Frog, which has little track record with P&G but edged out North American incumbent Critical Mass and at least two others on the package-goods giant's digital roster.
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