Jun
24
Pfizer Launches Major Agency Review, Denies Consolidation
Posted in: Uncategorized
NEW YORK (AdAge.com) — Citing a "very public transformation" in which it and the health care industry is "looking to adapt the way we do our business," pharmaceutical giant Pfizer, which spent some $1.2 billion in marketing last year, is undertaking a major agency review that will encompass creative, PR, digital and possibly even more disciplines.
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