PepsiCo Turns Stat Quo Inside-Out with ‘Enable’

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We don’t like the idea of opening our presents before Christmas day (which is what watching a Super Bowl ad a week in advance is like), but in some cases a premature debut can be a good thing.

That’s the case with Pepsi’s Enable ad, a Super Bowl spot that composes a deaf world we’re invited to watch from the sidelines.

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