Mar 29

Pepsi Starts ‘I Count’ Hispanic Initiative

Posted in: Uncategorized


NEW YORK (AdAge.com) — PepsiCo is taking advantage of the 2010 Census with an initiative called "Yo Sumo" (Spanish for "I count") that encourages Hispanics to go beyond just being counted numerically and to share their experiences that have helped shape the American landscape.

Related posts:

  1. Gawker Eschews Ad Networks For ‘Non-Ad’ Gawker Artists Ads Gawker Media, publisher of the famed Gawker, Defamer, Lifehacker...
  2. Surfing with Guinness on St. Patrick’s Day In honor of St. Patrick's Day, here's a look back...
  3. McDonald’s Coffee: Mechanic Wake up with a premium roast coffee. Advertising Agency: AlmaDDB...
  4. 20 Wild Camping Innovations (SUPER GALLERY) (TrendHunter.com) Going camping this summer? If you want to...
Tags:
No Responses to “Pepsi Starts ‘I Count’ Hispanic Initiative”

Post a Comment