Jan
21
Pepsi Hopes to Make Killing With Monster Promo
Posted in: Uncategorized
NEW YORK (AdAge.com) — In the first of several marketing initiatives, Pepsi's 60-foot inflatable Gift Monster will make its way through Manhattan, making a dozen stops before reaching Times Square today. At each stop, a crew will give away Pepsi Stuff points and merchandise. The monster and its crew will then head south to make an appearance at the Super Bowl.
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