May
20
Pepsi, Cadbury, Burger King Among Big Winners at Wave Festival
Posted in: Uncategorized
RIO DE JANEIRO (AdAge.com) — The big winners at Latin America's Wave Festival this week — an indication of what may do well from the region next month at the Cannes Lions International Advertising Festival — include PepsiCo's name-changing "Pecsi" campaign and Cadbury's Chocolatometer spots, both from Argentina; Burger King's "Whopper Face" from Brazil, and a moving promotional effort from Uruguay in response to violence among sports fans.
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