Pennies as Ad Mediums – Luckvertizing

Luckvertizing is a term coined by Zoomdoggle.com who affixed the tail sides of 5,000 pennies with tiny messages of luck and their own URL. After about 50 hours of cutting and pasting, they distributed the coins all around NYC, head side (lucky side) up, in areas like Williamsburg, The East Village, …

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