Mar
04
Pedal with Pride: Childhood, Destiny, Dreams, Fate
Posted in: Uncategorized
Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride – a part of Tour De India 2012 Cyclothon – is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.
Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi
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