Mar
28
Payless Still Hasn’t Paid the Agency Behind Its Viral ‘Palessi’ Stunt
Posted in: UncategorizedIt was a massive success for the Payless chain that led to millions of impressions–nearly all of them earned. It provided the best media hit for Payless since the struggling company emerged as a “rare bankruptcy survivor” several months earlier. It was also Adweek’s most popular story of 2018. Today, however, the agency behind the…
Post a Comment