Feb
15
Paul Kershisnik Named Wendy’s Interim CMO
Posted in: Uncategorized
CHICAGO (AdAge.com) — Wendy's International has named Paul Kershisnik interim chief marketing officer. Mr. Kershisnik, previously senior VP-marketing strategy and innovation, replaces Ian Rowden, who stepped down in December. Mr. Rowden has since taken over Saatchi & Saatchi's Asia-Pacific operation. Saatchi is one of Wendys' agencies.
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