May
19
Pampers Steps up Digital, Social-Media Efforts
Posted in: UncategorizedNEW YORK (AdAge.com) — Pampers' struggles with critics in social media over its Dry Max diaper launch hasn't dimmed the brand's interest in social or digital media. Pampers is stepping up efforts on both fronts, VP-North American Baby Care Jodi Allen said Wednesday at the Association of National Advertisers Brand Innovation Conference in New York today.
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