May
03
Package-Goods Titans Talking Tough on Network TV Upfront
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — A more-buoyant economy and strong scatter prices seem to signal a seller's market for what could be an $8.26 billion TV upfront, but heavyweight spenders Unilever, Procter & Gamble and Reckitt Benckiser are sending a far different message: We have credible alternatives to traditional TV advertising, and we're not afraid to use them.
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