Feb 19

Pabst Sends Media Account to MDC Partners’ Assembly

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Pabst Brewing Company, the Pabst Blue Ribbon (PBR) brewers, has a new media agency partner. Pabst appointed MDC Partners’ Assembly as its media agency of record, following a review. Assembly will be responsible for integrated media planning and buying, data and media strategy, audience strategy and performance strategy across the Pabst portfolio of brands. In…

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