May
10
Overreliance on Social Media Will Damage Your Brand
Posted in: Uncategorized
Last year, a friend of mine who is the CEO of a successful retail apparel brand gleefully told me how he cut his $5 million advertising budget, in lieu of a 100% Facebook/social-media strategy. "This Facebook is a game-changer," he explained, "and now, who needs paid ads? They're toast." I felt bad for him.
Post a Comment