Apr
09
Over 3 Decades Ago, Wendy’s Made History With ‘Where’s the Beef?’
Posted in: UncategorizedThirty-five years ago, Chicago ad agency Dancer Fitzgerald Sample cast a retired manicurist named Clara Peller in a Wendy’s ad. In the spot, Peller inspected a competing chain’s oversized bun and bleated: “Where’s the beef?” The phrase saw Wendy’s sales jump 31 percent and fast became part of the American vernacular. (Alas, Wendy’s fired its…
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