Jan
22
Outnumbered Bud Tests Best for A-B
Posted in: Uncategorized
CHICAGO (AdAge.com) — While six of the game-high seven spots in Anheuser-Busch's 2008 Super Bowl lineup are dedicated to Bud Light, the Budweiser brand's lone 60-second spot may score the biggest points with viewers if A-B's extensive pre-game testing is any indication, said Bob Lachky, the brewer's exec VP-global industry development.
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