Jun
24
Online Ad Lessons Learned: Creativity and Content Matter
Posted in: Uncategorized
It's a tough time for the newspaper industry. As digital-media choices continue to grow and technology allows for better audience targeting, the need for mass-market advertising vehicles, such as print newspapers, continues to wane. However — and this is important — the need for quality journalism doesn't. And the need for advertisers to reach consumers in highly trusted journalistic environments doesn't either.
Post a Comment