Online-Ad Industry Tries to Stave Off Government Regulation

NEW YORK (AdAge.com) — Google, AOL, Yahoo and Microsoft, along with agency and marketer associations, took another step today in pressing their case that that the government doesn't need to regulate the collecting of data for ad-targeting purposes by search engines, websites, advertisers and ad networks. They've crafted their own set of rules in the hope of heading off potential regulation in Congress.

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