Apr
10
One Month After Acquiring Scripps, Discovery Unveils Unified Upfront for Its 17 Networks
Posted in: UncategorizedThere was no time for celebration when Discovery Communications closed its deal to acquire Scripps Networks last month. Instead, Jon Steinlauf, the former Scripps ad sales chief who was named chief U.S. advertising sales officer for the combined company (now called Discovery Inc.), had less than two weeks to turn an all-Scripps upfront event into…
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