Mar
21
On the Adweek Podcast: W+K London Creative Director Ray Shaughnessy
Posted in: UncategorizedPUNTA CANA, Dominican Republic–The idea sounded great: Crush an entire song down to just a few seconds, simulating the complex sound of a Formula 1 race car roaring past. The initial results, though, sounded more “like a robot dying.” Luckily, Wieden + Kennedy creative director Ray Shaughnessy says, her team stuck with the idea of…
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