Jun
07
On a Quest to Build ‘Brands That Matter’
Posted in: Uncategorized
NEW YORK (AdAge.com) — Newell Rubbermaid Senior VP-Chief Marketing Officer Ted Woehrle discusses how he's beaten the two-year CMO curse, how he's helped build a marketing culture at a product-focused company and why he's willing to wait for social-media programs to develop organically without big-budget pushes.
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