Jan
14
Ogilvy’s Idea to Yield a Big Turnaround: Think Small
Posted in: UncategorizedNEW YORK (AdAge.com) — Starting immediately, Ogilvy North America is trying to get small, requiring that client meetings center around four key people at the table — marketing, creative, strategy and program management — and it will gradually streamline its structure, doing away with many of its 20-plus departments.
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