Hasta La Creative!

In a new campaign created for tech service provider CDW by Ogilvy & Mather Chicago and the Nice Shoes division of production and post house Optimus, Charles Barkley and a few other, more colorful characters to try and explain the elusive “cloud” to fictional 20th Century business Gordon & Taylor. The work also doubles as a promo for Lenovo and the newest version of its Microsoft-powered Yoga “convertible.”

The campaign is called “People Who Get It,” and the first such person is a man with a kilt that’s heavier than his Scottish accent:

Three more spots after the jump.

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