Nov
24
Obama Plan Could Reap Ad Bonanza for Sports Market
Posted in: Uncategorized
NEW YORK (AdAge.com) — Meet sports marketing's new best friend: President-elect Barack Obama. Mr. Obama has already said he would do whatever he could to help his hometown of Chicago win the bid to host the 2016 Summer Olympics and, in an interview last week with "60 Minutes," said he would "throw my weight around a little bit" to lobby for an eight-team playoff to decide college football's national championship.
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