Hasta La Creative!

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The Cesarean is a very delicate topic that brought to a simple and sharp informative approach. The commercial reports the intimate moment of a pregnant woman: the writing of her personal journal.
The woman is along with her thoughts, the atmosphere is rarefied, she thinks and writes. But when we see her journal, we find out that, on the pages, instead of written words there are only cuts and what we thought was a pen is, in the reality, a scalpel. Because the memories and stories of a Caesarian delivery will never be equal to those of a natural one.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Alice Pozzi
Copywriter Supervisor: Simona Angioni
TV Producer: Monica Cadringher
Director: Alberto Colombo
Photography Director: Pavoni Alessandro
Production Company: Movie Magic
Account Executive: Romina Cattaneo
Aired: 28/04/2010