Hasta La Creative!

An uninformed report by the New York Post takes a peek into the ongoing drama that is Enfatico in an article entitled, “WPP’S ENFATICO IS EMPHATICALLY TRASHED.” This week’s creation of Enfartico is mentioned, but missing are the allegations that Dell is laying Enfatico addies off, Dell Australia’s apparent desire to wash its hands of WPP, and much more.

NYP fails to bring up implications of the confusing lease, the Apple cover-up and other definitive evidence that a lot is amiss with WPP’s baby. In fact, it suggests (via a quote from Enfatico CEO Torrence Boone) that things could actually turn around. From the Post:

“In some ways (the backlash is) not surprising. We are trying to do something different. It’s the largest global agency startup in history.”

I guess that means that in other ways, Boone is surprised by the backlash? Oh, and we’re supposed to think big is different? Right.

Given the New York Post’s apparent lack of understanding on the subject, we surmise more homework should have been done before this story went to press. After all, there’s nothing emphatic about the public perception of Enfatico.

More after the jump.

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