Jun
28
Not Just an Add-On: AR Supercharges the Purchase Journey
Posted in: UncategorizedEditor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, explains how the technology seamlessly guides consumers through each phase of the purchase funnel. Over the past few years, augmented reality has evolved from a source of entertainment and self-expression to having true utility…
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