Jul 22

Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home

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The financial impact of ad fraud is expected to total $5.8 billion worldwide this year, invalidating 8% of display and 14% of video ad impressions, according to the Association of National Advertisers’ latest annual report. And while the conventional wisdom is that those crimes are perpetrated by foreign entities, multiple sources told Adweek that law…

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