Jul
08
Nontraditional Firms Can Lead Way to Better Pricing Structures
Posted in: Uncategorized
Different kinds of agencies have different reasons for frustration over the value-based pricing debate. Nontraditional agencies, which never engaged in the pricing methodology that led to today's value-based pricing, are suffering alongside our traditional brethren paying the price for bad pricing. I'm not here to complain about unfairness but rather to suggest that, in fact, non-traditional agencies have a pricing approach that offers a better solution.
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